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A Google Analytics alternative that doesn’t exploit user data.

Analytics that don’t abuse the privacy of yours. Pulse was built for modern companies that want to easily understand the metrics behind their business. Read on for a Pulse Metrics vs Google Analytics comparison.

Complexity and Ease of Understanding

Google Analytics – Difficult to Understand
GA is a tool primarily loved by and built by digital advertising agents. It focuses heavily on setting up custom flows, advanced multi-step charts, dual- and triple-axes graphs for the same data etc. It’s almost analytics overload ad nauseam. It isn’t built for today’s modern businessperson who wants quick answers to their most important questions regarding their sites and apps. It is extremely complex to glean real value from quickly and setting it up correctly takes an average (non-advertising-data-nerd) a long time.

Pulse – Simpler to understand
Pulse includes a description of what each metric means, right under it’s heading so I don’t have to think or search on Google to figure out what these numbers are or how are they calculated. I can take a quick glance and understand how my site has been doing.

Privacy and GDPR compliance

Google Analytics
Out of the box, Google Analytics tracks your user’s Personal Data and leaves the responsibility on the site owner’s head to get consent from their visitors for getting their data. This is why you now see hundreds of sites with popups that say “By using our site you agree to share your information”. There is no opt-out, it doesn’t exist. That’s because Google doesn’t allow a complete opt-out to recording personal data with it’s primary configs.

Pulse
Pulse does not record, store, share, or use any of your visitor’s personally identifiable information. It is GDPR compliant out of the box therefore getting rid of the hassle or the need for you to get any consent from your users for accessing their personal info since you won’t be recording it.

What platforms can you track metrics on?

Google Analytics
Google Analytics by default just works for web. This makes sense since their ad products is also primarily focused on selling ads on web (and mobile web). They have recently acquired and allowed developers to setup a different product called Firebase within their apps in order to track crashes, bugs, and also – some user metrics using that product.

Pulse
Pulse works across web, iPhone apps, and Android apps. It takes the same 2-4 minutes to setup any of these apps with Pulse and business owners can use the same platform to view + analyze their metrics across all their platforms.

What platforms can you track metrics on?

Google Analytics
Google Analytics works for advertising agencies who need to prove their utility by generating complex graphs explaining how your ads were not just a donation to Google. It is extremely difficult to quickly understand whether your business is doing better today than yesterday.

Pulse
Pulse is fantastic if you want a snapshot of how your business is doing online across web, iPhone, and Android apps. It has key metrics and allows you to track them over time. Pulse also does not violate your user’s privacy and doesn’t need tons of developer resources to get you going (literally 2-5 minutes is all it takes).